About the project
Project Overview
Durian, established in 1981, has been a leader in the Indian furniture industry, offering a wide range of products from ready-to-assemble furniture to homeware. The primary objective was to create a user-friendly website that effectively showcases their diverse product range, including sofas, chairs, beds, tables, and residential interiors.
Key Features Implemented
Product Categorization: Organized products into clear categories, enabling users to navigate and find desired items efficiently.
Responsive Design: Ensured the website is fully responsive, providing an optimal browsing experience across various devices, from desktops to mobile phones.
Promotional Highlights: Integrated features to showcase ongoing promotions, such as up to 50% off on luxury furniture, to attract and inform customers.
Design and Development Approach
The design focused on a clean and modern aesthetic, reflecting Durian's commitment to quality and luxury. Intuitive navigation and strategically placed calls-to-action were incorporated to enhance user engagement and facilitate easy access to information. The development process emphasized performance optimization to ensure quick load times and a seamless shopping experience.
Outcome
The collaboration resulted in a fully functional and aesthetically pleasing e-commerce platform that effectively serves the needs of customers seeking premium furniture. The site has enhanced Durian's online presence, providing a solid foundation for their diverse product offerings.
Project Overview
Durian, established in 1981, has been a leader in the Indian furniture industry, offering a wide range of products from ready-to-assemble furniture to homeware. The primary objective was to create a user-friendly website that effectively showcases their diverse product range, including sofas, chairs, beds, tables, and residential interiors.
Key Features Implemented
Product Categorization: Organized products into clear categories, enabling users to navigate and find desired items efficiently.
Responsive Design: Ensured the website is fully responsive, providing an optimal browsing experience across various devices, from desktops to mobile phones.
Promotional Highlights: Integrated features to showcase ongoing promotions, such as up to 50% off on luxury furniture, to attract and inform customers.
Design and Development Approach
The design focused on a clean and modern aesthetic, reflecting Durian's commitment to quality and luxury. Intuitive navigation and strategically placed calls-to-action were incorporated to enhance user engagement and facilitate easy access to information. The development process emphasized performance optimization to ensure quick load times and a seamless shopping experience.
Outcome
The collaboration resulted in a fully functional and aesthetically pleasing e-commerce platform that effectively serves the needs of customers seeking premium furniture. The site has enhanced Durian's online presence, providing a solid foundation for their diverse product offerings.