PROJECT OVERVIEW
Client: MyPlayful · Agency: MagicTeal
Full-stack Shopify storefront, redefining dolls as collectible companions rather than just toys.
Custom hero section and product showcases featuring high-res 360° views, zoom functions, and tactile animations to enhance the feeling of adoption.
Thoughtfully designed wishlist and “Adopt‑a‑Doll” user flows, allowing users to save, share, and complete an adoption-style checkout—moving beyond ordinary cart logic.
How We Built It
Discovery & UX Design
Ran stakeholder workshops to map the emotional journey—from browsing to unboxing—with each doll positioned as a forever friend.
Defined an optimized flow through browsing, gifting, and adoption to maximize engagement and conversions.
UI & Visual Branding
Crafted a cohesive visual identity using soft pastel tones and elegant typography to evoke warmth, nostalgia, and premium craftsmanship.
Designed bespoke icons and micro-interactions (hover sparkle effects, gentle animations) to reinforce a magical, high-end experience.
Development & Integrations
Developed the Shopify theme featuring 360° product views, interactive wishlists, smart bundle suggestions, and AR previews for remote adoption decisions.
Implemented secure, PCI-compliant payment gateways, guest checkout, and seamless shipping & tracking integrations.
Performance & Mobile‑First Optimization
Optimized for speed with image lazy-loading, CDN caching, and AMP-ready templates, ensuring fast performance across all devices.
Ensured responsiveness with extensive device testing to support intuitive navigation and a seamless checkout for both kids and parents.
Launch & Ongoing Support
Coordinated a brand launch featuring curated gift-box experiences, early‑adopter perks, and social AR filters.
Set up Shopify Analytics tracking and integrated a lightweight chatbot for conversational, 24/7 support.