Project: Quad Client: Quad Streetwear (Mumbai, IN) Services: Shopify Design, Custom Liquid Development, UI/UX Agency: MagicTeal

The Brief: Quad, a premium streetwear label emerging from the streets of Mumbai, required a digital flagship that mirrored their "anti-ordinary" ethos. They needed the raw, editorial aesthetic of a Framer art-site but demanded the robust backend scalability of Shopify to handle high-volume drops.

The Solution: MagicTeal engineered a bespoke Shopify 2.0 theme that breaks the traditional e-commerce grid. We moved away from standard templates to create a high-fidelity, motion-rich experience.

• Editorial Layouts: We implemented a magazine-style "Split Hero" and infinite scroll lookbooks that treat products like art pieces.

• Parallax Typography: A custom-coded hero section where the brand identity interacts dynamically with the scroll depth, creating a 3D layering effect.

• Performance First: Despite the heavy visual load (high-res imagery and marquees), the site retains lightning-fast load times optimized for mobile-first Indian traffic.

The Result: A storefront that feels less like a shop and more like a digital lookbook, perfectly positioning Quad at the forefront of India’s luxury streetwear wave.