Client Name: Cloud Crave – A Premium Cloud Kitchen
Objective: Drive online orders and enhance brand visibility through a targeted Meta Ads campaign.

Project Overview

MagicTeal partnered with Cloud Crave, a premium cloud kitchen specializing in diverse and delicious cuisines, to boost online food orders and increase brand awareness. Operating in a competitive market, Cloud Crave sought to leverage Meta Ads to reach a wider audience, highlight their unique offerings, and convert interest into orders.

The campaign was designed to:

1. Increase Online Orders: Encourage direct food orders through delivery apps and Cloud Crave’s own platform.

2. Enhance Visibility: Build brand recognition in a competitive market of cloud kitchens.

Campaign Strategy

• Offer Highlight: Promoted irresistible deals such as Buy 1 Get 1 Free and Flat 30% Off on First Orders.

• Audience Targeting:

  • Local targeting within a delivery radius of 10–15 km.

  • Interests: Food lovers, dine-at-home enthusiasts, and online delivery users.

  • Age Group: 18–45 years, focusing on working professionals, students, and families.

• Ad Formats:

  • High-quality food photography in Carousel Ads, showcasing signature dishes.

  • Video Ads featuring preparation clips, chef insights, and customer reviews to engage users.

  • Click-to-Order Ads directing users to food delivery platforms or the Cloud Crave website.