Client Name: Femina Flaunt Salon, Pune (Deccan Area)
Objective: Increase lead generation and drive footfalls to the salon by leveraging a targeted Meta Ads campaign.

Project Overview

MagicTeal, a creative agency specializing in digital solutions, collaborated with Femina Flaunt Salon to enhance their customer acquisition efforts. The salon, positioned in the above-medium to premium segment, aimed to attract new customers by promoting its high-end services and products.

To achieve this, we executed a 15-day Meta Ads trial campaign, focusing on:

1. Lead Generation: Capturing potential clients' contact information to enable follow-up marketing.

2. Footfall Boost: Encouraging walk-ins through compelling offers and targeted messaging.

Campaign Strategy

• Offer Highlight: Promoted an exclusive 20% off on salon services to attract potential customers.

• Audience Targeting:

  • Localized targeting within Pune, with a focus on high-income areas near the Deccan region.

  • Interests: Beauty, hair care, premium grooming services.

  • Age Group: 18–45 years, segmented by gender-specific services.

• Ad Formats:

  • Carousel Ads showcasing premium services like hairstyling, skin treatments, and bridal packages.

  • Video Ads featuring customer testimonials and quick makeovers to capture attention.

  • Lead Ads optimized for sign-ups directly on the Meta platform.